Currently Principal UX Designer at Amazon
Results-driven design leader for 10 + years, focused on delivering complex Enterprise solutions for Amazon.
Following user-centered methodologies, I transform ambiguous business challenges into actionable design strategies. I enable my team to design with autonomy and curiosity by fostering cross-functional collaboration and team leadership to deliver exceptional end-to-end user experiences.
Work Experience
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Amazon Grocery
Leading Enterprise UX team to deliver operational tooling for grocery stores and fulfillment centers.
2023 - present
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Amazon Style
Led end-to-end design to launch operational tooling suite for Amazon’s first apparel store.
2020 - 2023
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Physical Stores
Created enterprise-scale design frameworks to support all physical store formats.
2019 - 2020
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AWS
Improved enterprise setup experience to drive adoption of serverless technology.
2018
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Alexa Music
Led design team to ship and scale the first multi-modal music, book, and video experiences.
2015-2018
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Amazon Echo
Led end-to-end design to launch the first setup experiences for Amazon Echo.
2014 - 2015
My work
Under-the-Roof Operational Tooling Suite
A first of its kind, tech enabled fashion shopping experience to help customers more easily shop. I led the design strategy and execution to launch an operational tooling suite to support stores.
Innovative Merchandising Technologies
Amazon Style was a tech enabled retail store with a fashion showroom. I led the end-to-end design to ship digital tooling to support these unique merchandising operations.
Physical Stores Operational Tooling Platform Strategy
I led the strategy and execution of scaling an operational tooling platform to support all Amazon physical store formats.
Human-centered design thinking college course
I taught a college course to first year design students on how to follow and execute design thinking in their creative process.