RESEARCH: Analyze user research to understand what needs fans have when coming to the site.
SITE AUDIT: Audit current site to understand potential frustration points of users.
PROBLEM: Define key problems of site to solve in redesign.
LANDSCAPE ANALYSIS: Audit other content heavy sites within sports industry and outside of the industry.
REQUIREMENTS: Work within MLS standards, advertising requirements and fans needs to come up with solution.
CONTENT AUDIT: Look at existing content of all site pages. Look for simplifications and better groupings.
INFORMATION ARCHITECTURE: Develop site map with simplifications and intuitive groupings for fans.
SKETCH: Using paper and pencil, sketch multiple options for page designs and iterate with team.
WIREFRAMES: Produce multiple concepts that were presented to stakeholders to inform their website redesign.