PROCESS OVERVIEW

  • PROBLEM: Define key problems that inhibit people from bike commuting in cities. 

  • DATA: See what data exists to validate problem hypothesis: Cyclists don't commute because they don't have access to safe routes. 

  • LANDSCAPE AUDIT: What currently exists to help cyclists. How does it help? What are they doing? Are there apps?  

  • USABILITY STUDIES: Online interviews with potential users of the app. Survey to 85 people about biking habits and needs.

  • USER SCENARIOS: Define users scenarios that the app would support based on data from potential users. 

  • USE CASES: Determine feature sets from supported uses cases.

  • CARD SORT: Test real users for intuitive groupings. 

  • INFORMATION ARCHITECTURE: Define structure of the app. 

  • USER FLOWS: Define user touch points and journey throughout the app. 

  • PAPER PROTOTYPES: Sketch concepts and iterate quickly.  

  • INTERACTIONS: Build out the micro-interactions of the app into a working mobile prototype. 

  • UI DESIGN: Put the final visual polish on the app including iconography, color, and branding. 

 

View the full case study 

 


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